The Tree
2022
Branding
A fictional brand of the future that reflects current environmental concerns.
2400 tress are cut down each minute. By the time you finish reading this sentence, another three hectares of forest have been cut down. Expect Earth to be totally treeless by 2319. Only 1 tree is left on this planet. It becomes a world monument. A monument to human ingenuity, a trademark to commemorate the downfall of humanity or the saddest museum that only exhibits one item: the last tree ever…
Not a speculative design project, but just a sad dream I had.
2400 tress are cut down each minute. By the time you finish reading this sentence, another three hectares of forest have been cut down. Expect Earth to be totally treeless by 2319. Only 1 tree is left on this planet. It becomes a world monument. A monument to human ingenuity, a trademark to commemorate the downfall of humanity or the saddest museum that only exhibits one item: the last tree ever…
Not a speculative design project, but just a sad dream I had.
